Two studio plans. Free accounts for instructors and customers. No add-on maze, no annual contract hiding behind a demo call.
For studios
Both published studio plans are monthly. No annual commitment is required.
Studio Starter
The essential operating system for a studio getting established.
Studio Growth
Everything included for a studio ready to grow without an add-on menu.
3.75% Thryve platform fee + standard Stripe processing at cost — we add no markup, no monthly minimums. Stripe's standard online card rate is typically ~2.9% + $0.30.
For the people who make the marketplace work
Instructors
Free
Profiles, storefronts, scheduling, earnings tools, reviews, and marketplace discovery are included.
0% platform fee for now — we grow when you grow
Create an instructor accountCustomers
Free
Browse studios and instructors, manage bookings, and keep your activity in one place. Optional purchases are always shown before checkout.
Create a customer accountCompare the bill, not the headline
| Published cost | Thryve | Momence |
|---|---|---|
| Monthly software | $29 or $79 | $199/mo |
| Booking transaction fees | 3.75% + Stripe at cost | 3.9% + $0.30 |
| Processing markup | None | Not asserted here — verify directly |
| Paid feature add-ons | None on Studio Growth | Plan-dependent |
Momence comparison uses the approved milestone pricing premise; confirm competitor pricing again before a future copy refresh.
Come in because the product earns your business. Leave without a fee if it stops doing that.
We do not charge an import toll to start using Thryve.
Published studio plans carry no cancellation fee.
Starter and Growth studio plans do not require an annual contract.
Request and manage your data from studio settings whenever you need it.
Thryve charges a 3.75% platform fee per booking. Stripe processing is charged separately at Stripe’s standard cost (typically about 2.9% + $0.30). Thryve adds no processing markup and has no monthly transaction minimum.
No. They are included with Studio Growth. SMS includes a transparent 1,000-segment monthly fair-use budget; if the budget is reached, SMS pauses with an in-app notice while email notifications continue.
Yes. Published studio plans are month-to-month. You can change plans or cancel without a cancellation fee.
Instructor accounts and marketplace access are free. Instructor storefront sales currently carry a 0% Thryve platform fee. Standard Stripe processing still applies at cost.
X Pass is Thryve’s separate customer credit product for booking across participating studios. Its customer subscription and studio economics are unchanged by instructor-free pricing.
Start a studio trial or walk through a live demo. No credit card required.